Video marketing is one of the most effective and powerful marketing strategies you can use; especially on sites such as Facebook. However, before you create a video ad, it’s worth considering a number of factors.
Remember, due to how effective video ads can be, the amount of competition you’re going to be up against is pretty high. Therefore, you need to make sure your video ads stand out from the crowd.
Here we’ll look at how you can create high-performance Facebook video ads that will blow your competitors out of the water.
Keep it short and catchy
Just like with written ad copy, videos need to grab the audience’s attention quickly. However, what you may not know is you have approximately just 2-3 seconds to do this!
The actual length of the video matters too. Facebook users aren’t going to sit and watch a video for huge amounts of time. In fact, they’re unlikely to want to view a video for more than 30 seconds. The highest-performing ads tend to be ones that run for no longer than 20 seconds. If you want to create longer videos, stick with sites such as YouTube.
Be sure to target the right audience
Just as you can with text ads, with video ads you can choose exactly who gets to see it. The more targeted you make it, the better it’s going to perform.
One great tip is to create several different versions of your video ad and then see which one performs the best to your target audience. It’s very rare a brand gets it right the first time. Experimenting with different techniques, audiences and types of video is the key to developing the highest-performing ad.
Make Sure the video is engaging even if it’s silent
As a general rule, the majority of Facebook video ads automatically start playing as the user scrolls down the news feed. However, they don’t start with sound. So, if you really want your ad to be successful, you’re going to need to make sure it’s engaging even if the sound isn’t turned on.
Let’s face it, that’s not an easy task! However, it is necessary if you want to ensure your ad performs well.
Facebook video ads can be extremely profitable when done correctly. However, there are so many mistakes you can make when creating them. Following the tips above will help you develop the best-performing ads. It also goes without saying that you’ll need to ensure you’re meeting Facebook’s video ad guidelines.